California State University, Northridge Teams Up With Sport Chalet
Specialty sporting goods retailer named official apparel and equipment provider for CSUN Athletics
NORTHRIDGE, CALIF. (February 17, 2014)— The California State University, Northridge (CSUN) Athletic Department and Sport Chalet, a specialty sporting goods retailer, have entered a multi-year partnership in which Sport Chalet will be the official apparel and equipment provider to the Matador athletic teams. The partnership is designed to build brand awareness and provide additional support to the school’s sporting and community events.
“We are extremely excited to partner with Sport Chalet. Their dedication to the community and ability to align with CSUN’s athletics overall vision makes this a perfect partnership,” said Dr. Brandon Martin, Director of Intercollegiate Athletics at CSUN. “The Community Action Pass will enable our fans, students, faculty and alumni to become engaged and contribute to the continued growth of CSUN Athletics. Adding a brand like Sport Chalet to our growing list of corporate sponsors is a huge win for us.”
In addition to creating convenient access to top apparel and equipment offered by Sport Chalet, this collaboration also includes the following benefits:
- Existing and new Sport Chalet Action Pass members will have the opportunity within their account profile to designate CSUN as their school of choice. Upon selection, Sport Chalet will automatically donate 3.3 percent of every purchase made by the corresponding Action Pass member (in store or online) to the Matador athletics program.
- Select Sport Chalet San Fernando Valley locations will offer CSUN athletic merchandise to help fans, spectators and alumni get in the school spirit.
“Sport Chalet is passionate about supporting the collegiate arena, and together with CSUN’s department of athletics we look forward to expanding our relationship and providing student athletes with the proper gear and apparel needed for training and competition,” said Sport Chalet Chief Financial Officer and CSUN alumni Howard Kaminsky. “Additionally, we created an easy avenue through our Action Pass program that allows the student body, fans, community advocates and alumni to give back to CSUN’s athletics program.”
About California State University, Northridge
California State University, Northridge, located in the San Fernando Valley is the largest University in the Cal State System, with enrollment of over 42,000 students. The Athletic Department competes in 19 Men’s and Women’s NCAA Division 1 sports.
About Sport Chalet
Sport Chalet (Nasdaq: SPCHA, SPCHB) is a premier, full service specialty sporting goods retailer featuring the industry’s top sports brands in apparel, footwear, and sports equipment. Founded in 1959 by Norbert Olberz, the company has 51 stores in Arizona, California, Nevada and Utah; an online store at www.sportchalet.com; a Team Sales division; and offers more than 50 specialty services for the sports enthusiast, including online same day delivery, climbing, backcountry skiing, ski mountaineering, avalanche education, and mountain trekking instruction, car rack installation, snowboard and ski rental and repair, Scuba training and certification, Scuba boat charters, team sales, gait analysis, baseball/softball glove steaming and lacing, racquet stringing, and bicycle tune-up and repair at its store locations. For more information, visit Sport Chalet at www.sportchalet.com.
Formula PR for Sport Chalet