NORTHRIDGE, Calif. ---
California State University Northridge’s news and public affairs show ‘On Point’ recently featured a segment on sports re-branding CSUN as a sport culture campus. The panel discussion was hosted by CSUN Journalism student Adam Schumes. Guests included CSUN’s Director of Intercollegiate Athletics, Dr. Brandon E. Martin, Faculty Athletics Representative and CSUN Marketing Professor Dr. Tina Kiesler, and CSUN’s Head Women’s Volleyball Coach Jeff Stork.
Schumes and his classmates thought this would be a great time to discuss the change in the culture of Matador Athletics.
“As a group we choose the topic for the show because with the addition of the Sand Volleyball program we thought that it would be a good idea to talk how CSUN is changing the culture of the athletic program," Schumes said. "Since CSUN has been working hard to restore its athletic program and I’m passionate about sports, we thought it would be a compelling news story to talk about.”
The panel discussed the current steps that need to take place for Athletics Coaches and Administrative staff to continue to build on the success of Matador Athletics.
When asked, why is now the right time to move Matador Athletics to the next level, Dr. Brandon Martin passionately expressed now is the best time to move Matador Athletics to the next level.
Joining the Matador Athletics Department from two nationally prominent Athletics Departments, at Oklahoma and University of Southern California, and as a former Student-athlete Dr. Martin brings a wealth of experience to the Matadors.
“Now is a great time to move Matador Athletics to the next level. With my experience at two different BCS programs and the fact that Dr. Harrison has listed Athletics as an engagement tool as one her seven priorities for CSUN, we have no choice but to be successful," Martin explained. "I have coaches that are hungry for championships and student athletes that can compete at the highest levels. It’s time for Matador Athletics to be on the map, and for the San Fernando Valley to rally around our teams.”
In 2013, Stork's Matadors completed one of the best women's volleyball seasons in CSUN history, claiming part of the Big West Conference Women’s Volleyball Championship and making it to the second round of the NCAA Tournament.
“My athletes are high quality athletes, students and people. Much more goes into what we do than the wins and losses on the court," Stork explained. "We want the total athlete at CSUN and this expectation ties directly into the mission of comprehensive excellence.”
Dr. Tina Kiesler, CSUN's Faculty Athletic Representative is currently a Professor of Marketing and the Director of the Business Honors Program.
“We’ve always focused on excellence and take pride in our academic success and numerous National Championships," Dr. Kiesler said. "With new leadership in Dr. Harrison and Dr. Martin, there is momentum to support the change in culture we’ve always wanted.”
The Panel discussion will air on Time Warner Cable LA-36 on Sunday, March 2, at 4 p.m. On Point will air every Sunday at 4 p.m. on LA Channel 36, until May 19. Episodes can be also be viewed on www.csuntvnews.com and YouTube channel CSUN On Point.