|College:||University of South Carolina, 1996|
|Position:||Associate Athletics Director for Marketing, Branding and Fan Development|
Dawn Ellerbe embarks on her first season with Cal State Northridge athletics as the Associate Athletics Director for Marketing, Branding and Fan Development in 2013-14.
Prior to joining the department, Ellerbe served as Assistant Athletic Director for Marketing for four years at California State University, East Bay. While at East Bay, she oversaw the athletic department’s external relations efforts, including marketing, development, media relations and community development. Ellerbe managed the department’s rebranding efforts as well, helping to launch a new website, logo and mascot while the program transitioned from Division III NAIA to NCAA Division II membership.
Ellerbe also spent four years in a variety of roles at the University of South Carolina. Beginning as the director of marketing for the university’s varsity sports. During the same time, Ellerbe served as the executive suites coordinator for William Brice Stadium, home of the USC football program. Due to her successes in both roles, Ellerbe was appointed as Director of Marketing, Events and Public Relations at South Carolina in 2008.
While at USC, Ellerbe oversaw game-day production for all athletic events, including postseason competitions and NCAA Division I championships. She was directly responsible for the fan experience and game-day production efforts for football and men’s and women’s basketball games. In addition to her work in helping grow attendance and support for USC athletics, Ellerbe also launched successful community outreach campaigns to contribute to literacy, health/wellness and philanthropic initiatives. The “Read with the Gamecocks” literacy campaign reached 678 elementary schools and 4,000 students across South Carolina.
As a student-athlete at the University of South Carolina, Ellerbe was a 12-time National Champion, four-time NCAA Champion and six-time All-American for both indoor and outdoor track and field. After completing her undergraduate career she continued competing, and from 1995-2004 she held the American and world record for hammer throw. She took the gold at the 1999 Pan American Games for the United States and finished seventh at the 2000 Olympic Games in Sydney.
Ellerbe received a bachelor’s degree in Journalism with an emphasis on advertising and public relations from the University of South Carolina in 1996. She completed her masters in communication (Communications and Mass Media) at the University of Wyoming in 2001.