|Position:||Director of Intercollegiate Athletics|
President Dianne F. Harrison announced Dr. Brandon E. Martin as the new Director of Intercollegiate Athletics at California State University, Northridge on February 25, 2013. “We are pleased to welcome Dr. Martin to the Matador family,” Harrison said. “He has played a key leadership role in one of the country’s top sports programs. We look forward to him bringing his extensive experience to CSUN and taking the Matadors to the next level.”
Martin, 40, joined a small number of elite African-Americans who head intercollegiate athletics program at universities and colleges in the United States. According to the 2012 College Racial and Gender Report Card from The Institute for Diversity and Ethics in Sports in all of Division I institutions, African Americans hold only 7.5 percent of athletics director positions. Martin is responsible for CSUN’s Division I athletics program that includes a $11.5 million operating budget and over 410 student-athletes in eight men’s and 11 women’s teams.
Martin is passionate about the well-being of student-athletes and the championship experience. "We want to create an environment for our student-athletes to achieve comprehensive excellence, Martin contended. Intercollegiate athletics offers an unparalleled opportunity for young women and men to prepare for success in life."
Martin's current leadership boasts 72 student-athletes recognized for earning at least a 3.2 cumulative GPA in 2013-14. Women’s basketball and volleyball programs winning Big West Championships in 2014; while men’s basketball, men’s soccer and women’s water polo teams each made an appearance in the Big West Tournament Final. The Women’s golf program finished second in the conference and was represented at the 2014 NCAA Golf Championship for the first time since 2004. Women’s Track & Field 4x100-meter relay team finished 10th at the NCAA Championships after posting the second-fastest time in school history and the women’s water polo program was ranked as high as #7 in 2014, the highest ever for the team. Additionally, CSUN student-athletes garnered attention at the national level by winning 42 All-Conference Honors, five All-Americans and several Academic All-American awardees.
In Martin’s dynamic first year as Director of Intercollegiate Athletics at the CSUN, he honored CSUN’s faculty, retiring jersey #58, symbolizing the year the university was founded (1958.) He initiated a new administrative structure within the intercollegiate athletics department, proposed a comprehensive vision and oversaw a series of historic moments in CSUN’s athletics history. Propelled by his mantra of comprehensive excellence, Martin pioneered the addition of Sand Volleyball as CSUN’s 19th Intercollegiate Sport, hired three new head coaches in Men’s Basketball, Baseball, and Women’s Golf. His highly-coveted hire of Head Men’s Basketball Coach Reggie Theus in April was heralded as a “game-changing” hire by Fox Sports West.
Martin sparked the creation of “Matadors Rising” a new visual identity and complete re-branding initiative within CSUN Athletics. “Our new images represents more than a logo or a brand, they represent an expectation, memories, relationships, and the pride that we all have in being Matadors, Martin claimed. In essence, our campaign represents a promise of what will delivered and experienced as fans, alums, and supporters of our goal of comprehensive excellence.” One unique feature of this campaign included an effort to connect with our Spanish speaking students, fans, alumni. “Matadores Ascendiedo” was developed as the primary messaging for Latino supporters. Therefore beginning summer 2014, all press releases, game day promotions, and social media communications were converted to Spanish.
Since his arrival at CSUN, Martin has increased athletics donations by 138% .This fundraising success has resulted in several noteworthy athletics facility upgrades and enhancements including a new athletics conference room, a men’s basketball locker room expansion, new spectator seating, graphic displays, lobby renovations for basketball facility, and a redesigned concourse and plaza for the soccer complex. In addition to upgrading athletics facilities, Martin spearheaded a multi-year agreement with Providence Health as the “Official Healthcare Provider of Matador Athletics.” Martin also negotiated a Corporate Sponsorship agreement with Nelligan Sports Marketing (now Learfield Sports Marketing) resulting in sponsorship revenue increasing 963% during Matador Sports Properties (MSP) first 9 month operating period of the 2013-2014 season. Under Martin’s leadership, CSUN Athletics also entered a multi-year partnership with Sport Chalet to be the “Official apparel and equipment provider” to the Matador athletic teams.
Dedicated to tangible development, Martin designed and launched the Matador Excellence Fund—First Annual Giving/Priority Point Program in CSUN Athletics history. This program has been instrumental in reengaging former CSUN letter winners and alumni nationwide.
Previous to his appointment at CSUN, Martin served as a Senior Associate Athletics Director for Administration at the University of Oklahoma. Martin was chiefly accountable for the day-to-day administrative and operational facets of the following sport programs—Men’s Basketball, Men’s/Women’s Track and Field, Cross Country, Women’s Soccer, and Rowing. His duties also include oversight of departmental Strategic Planning, Marketing and Promotions, Human Resources, Strength and Conditioning, Big 12 and NCAA Legislation, Risk Management, NCAA Certification, and all Diversity and Inclusion programming for the department. Additionally, Martin was actively involved in the athletics departmental facility upgrades and capital projects. He directed fundraising efforts for the University of Oklahoma On -Campus Practice and Storage Facility, Strength and Conditioning Complex Upgrades, and the Lloyd Noble Center Training Room. While at the University of Oklahoma, Martin also served on the President’s Graduation and Retention Task Force.
At USC, Martin was also a Senior Associate Director of Athletics. As a member of the senior executive staff, he had oversight of strategic planning, policy evaluation, and sport oversight, sports medicine, strength and conditioning, and other administrative duties. Martin managed the day-to-day operations of men's basketball, men's and women's track & field, men's and women's swimming & diving, and men's and women's water polo. Under his supervision, those sports won five national championships and had 55 student-athletes earn All American honors.
He served as the primary administrator and liaison with the USC admissions office and student affairs division. In this role, he collaborated with the USC Vice Provost for Enrollment Management and the Dean of Admission on appropriate admissions standards and criteria for all incoming freshman and transfer student-athletes.
Coupled with his athletic duties and pursuits, Martin served as an Assistant Professor of Clinical Education in the USC Rossier School of Education. Martin has presented more than 40 papers, symposia and workshops at national higher education conferences. His dissertation entitled “A Phenomenological Student of Academically Driven African American Male Student-Athletes at Highly Selective Division I Universities” won the 2005 USC Rossier School of Education Dissertation of the Year Award. In 2005, he also earned the National Association of Academic Advisors award for Student Athlete Excellence in Research.
Martin is a distinguished member of Kappa Alpha Psi Fraternity, and Sigma Pi Phi Fraternity—Xi Boule. He has also proudly served in other service capacities including: Board of Directors for the Los Angeles Sports Council, San Fernando Valley Rescue Mission Advisory Board, Board of Directors for the CSUN Black Alumni Association, Board of Directors for the Oklahoma City Boathouse Foundation, Board of Directors for the Norman Addiction Information & Counseling Center.