Staff Directory
- Title:
- Associate Athletics Director for Marketing and Fan Engagement
- Email:
- Phone:
- 3008
Carlos Jimenez Salgado was named CSUN's Associate Athletics Director for Marketing and Fan Engagement in July, 2023.
In his role, Jimenez Salgado oversees the marketing and promotion efforts and game day experience for CSUN Athletics. His duties also include creating marketing plans and strategies for CSUN sports teams and elevating their visibility.
In addition to collaborating with ticket operations, Jimenez Salgado will assist in creating a fun atmosphere for fans on game days while supervising the marketing department's community engagement efforts.
Prior to joining Matador Athletics, Jimenez Salgado worked in the marketing department for FOX Sports and Bally Sports for the past eight years. In his time at FOX/Bally Sports, Jimenez Salgado assisted with high-level marketing campaigns for the NBA, NHL, MLB, NFL and college athletics. He was also instrumental in the Fox Sports re-brand to Bally Sports in 2021.
He also won a Pro Max Gold award in 2020 for Sports Brand Image for the "Fox Sports NBA Living Murals Campaign."
Jimenez Salgado, who resides in Canoga Park with his wife, Katrina, received his bachelor’s degree in television production from CSUN in 2015.
